I literally laughed out loud the other night when an ad for 'Kashi GOLEAN' cereal came on during a commercial break. The company makes quite a big deal out of the 'fact' that a bowl of GOLEAN has as much protein as an egg. And, if we don't investigate any further than general measurements, it does: 9 grams of protein vs. 7-8 grams for a large egg.
However, the protein in this cereal - in any cereal - is not native to it. Grains, besides being very problematic to humans when consumed, have minimal amounts of what are very poor sources of protein. So to get as much protein as advertised in a bowl of cereal, something must be added to the recipe. And that something is soy.
Soy is one of the worst forms of proteins for human consumption. For a quick review of why, check this out:
Meanwhile, an egg is one of the most perfect foods in nature. High in fat and protein, with many micronutrients and no sugar, eggs should be a staple of every human being's diet. And they used to be...back when we were much, much healthier. (There is a connection there, but it's not as simple as just associating egg consumption with health exclusively.)
So Kashi is essentially trying to sell a product that is very bad for humans, by making a comparison to one of the very best foods on earth for humans. Wonderful ethics, right?
Here's how I'd advertise the TRUTH:
Kashi GOLEAN = Diabetes; Eggs = NO Diabetes
...sounds just as 'sensational', but this time it's actually accurate.
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