Media Rant

I've just about had it with trying to get the word out regarding the efficacy of MedX spinal exercise to the media. A few publications have allowed me to mention MedX in particular (one regarding police officer back pain, and the other dealing with back pain in nurses), but mostly I'm asked to remove any/all vendor names. It's a bit difficult to explain why MedX is the best at what it does without actually mentioning the name. That would be like discussing the merits of an excavation company that has the only backhoe in the region - with everyone else limited to shovels - by saying the company uses 'tools'. Could mean shovels, bare hands, or a backhoe - the reader/listener will never know.

WCVB-5's Chronicle television show was approached via a connection within, but they would only consider doing a story on reducing back/neck pain if other options besides MedX were considered as well. In other words, the story would have to present multiple approaches, and all purportedly of equal value.

No thanks. You can keep your shovel - I've got my backhoe...